Artists working within different communities have started to overlap more in the last few years, releasing work on new digital art platforms side-by-side. The merging of poets and writers with visual artists has been one of the most exciting outcomes. This is in parallel with writers standing on their own as another kind of artist. One of the earliest exhibitions that featured the synthesis of art and computers, the Cybernetic Serendipity exhibition at the ICA in London in 1968 featured poets, sculptors, writers, musicians, engineers, scientists, and wild hybrids. This early wide focus feels like it closed for a long time, but is now coming back.
This brings us to the extraordinary and ambitious “1 the Road” project created in 2017 by Ross Goodwin. The name “1 the Road” is a reference to Jack Keroac’s On the Road, the iconic novel written continuously with a typewriter and a single roll of paper. Like the main characters in On the Road, Goodwin and collaborators drove across the United States. Unlike the characters in the original novel, Goodwin wrote software that composed text as he drove based on what the software “saw” through a camera mounted to the exterior of the car, as well as a microphone and gps data. The result is a book, written through machine learning algorithms, in the style defined through training texts selected by Ross.
Even though the 2017 version of “1 the Road” doesn’t involve blockchains or non-fungible tokens, we felt it was important to include some artworks created outside of these new ecosystems within SOURCE. Artists working within the realm of generative art and software continue to make work independently from the changes of the last few years. We feel the future of digital art is both on- and off-chain.
— Casey REAS