Evil transcends our imagination and madness is an evolutionary advantage. We cast a limitless glance at a highly dysfunctional family (grandmother, mother, father, daughters, sons), at causes and effects and extrapolate from individual fault clusters to society. A Starbucks Vanilla Latte is worth more than the life of a human being. What is evil per se becomes 'hyperreal' if it is made visible and it can then be controlled. Post-capitalist logic and the language resulting from it – Doublespeak – will make it impossible for psychopaths, Californian autists and perverse narcissists to wreak havoc in the core of our social system.